MOVEMBER NON-FUNGIBLE TESTICLES, awarded Cannes Silver Lion (2022) and London International Awards, is the world’s first NFT (Non-Fungible Token) that could save men’s life. Designed by art collective MISHKA NYC, in collaboration with Movember, the Non-Fungible-Testicles NFT project aims to create awareness around the risk of testicular cancer, providing users with the reminders to self check.

Check on your balls in your connected wallet on the program website and get rewarded; ignore them and lose value—just like in real life. The drop and game mechanics were promoted across all social platforms, including those most relevant to the NFT community, prompting a seamless mint experience.

UN #NotATarget Campaign for the World Humanitarian Day launched on Aug 18 with NYC's Times Square event with 2 giant digital OOH billboards onsite, and spanned across TV, digital OOH, Facebook Live filter, social and PR in 16 markets globally and with participation from U.N. agencies and partner NGOs. It was also featured in Adweek, Creativity, PSFK, MediaPost, and MarComm News. 

The Film/TV

We partnered up with various UNOCHA, Getty Image photographers and Frame Store Production, used real-life images synthesized with motion design of dusts, debris and various SFX to bring these horrific experiences of those civilians in the conflict areas to life.

Facebook #NotATarget Live filter 

We partnered up with Jam3 and Facebook, using recently-launched Facebook Camera Effect studio to create #NotATarget interactive teleprompter filter that contains 10 real life stories of civilians in the conflict area.

The concept is paping into millennials' fascination with the latest technology in social media. Through the use of Facebook Live filter, it allows users to lend their voice to civilians affected by the war, and share their stories with the world and raise awareness. 

Digital OOH

We partnered up with Clear Channels and launched digital OOH across 16 markets globally in 6 different languages. Countries participated included USA, Canada, UK, Spain, France, Switzerland, Netherland, Finland, Norway,Mexico, Peru, Chile, Brazil and more...

Quest to LEGOLAND, awarded 5 Cannes Lions (2017), is a first-of-its-kind GPS adventure mobile app game built for kids that turns the road-trip to LEGOLAND into a LEGO®-themed ride as you drive. Featuring your favorite LEGOLAND characters and real-time Google Maps data, the journey becomes as fun as a day at the resort. 

Designed for children ages 6-12, kids can choose a pirate, adventure, kingdom or beach theme and follow a LEGO Minifigure to the resort. Leveraging the Google Maps API, each route is mapped in real-time and transformed into a LEGOLAND adventure. Kids unlock themed missions, play car games, answer trivia questions, and learn about the world around them as landmarks they pass pop up on screen before their eyes. With 40 total games, thousands of landmarks, and contextual trivia, what you see in the app depends on the route you take so each trip is unique. Kids explore the journey as it happens, share new discoveries with parents and solve trivia questions together.

Vivid Sydney Festival Official Website is a fully responsive website, it allows users to take Vivid Sydney wherever they go and whatever device they are on.

VividSnap, the official Vivid Sydney light art mobile app.

VividSnap Light Art Mobile App (iOS & Andriod) allows users to add light art to their photos, including their own unique light art signature, illuminated light art objects and words. 

VividSnap has achieved the 2 main goals in the first week of launch. 

• Top 4 AppStore download within first week of launch
• Apple showcased VividSnap in the global store

Merino.com a digital content website focused on 'premium and luxury' fashion that engages and educates consumers on Merino wool’s value as apparel.   

The website is editorially driven providing a rich branded content experience featuring bespoke article, videos and large images galleries within a scalable content publishing platform that best suit each story.

Visit www.merino.com →

"MUSIC MAKES THINGS BETTER. MOG MAKES MUSIC BETTER" is the key message of the Made By MOG campaign. To authenticate our message, we created a range of juice, made from fruit, grown to the sounds of MOG, then unleashed it on music lovers everywhere to promote MOG Music streaming services in Australia. 

The campaign website is the hub of the campaign, explaining the science, encouraging users to make their own mixes, and linking through to the MOG sign up page.

The Story, we created a 2-minute quirky humorous documentary style film to introduce MOG to the world, our farmer, and our eccentric French scientist.

Make Your Own MOG mix is the social promotion part of the campaign. It allowed users to create their own playlist using MOG interface and catalogue for a chance to have their personal playlists turned into juice.

The Orchard section showcased the music playlists that each section of the orchard had been listening to.

About MOG explained the features and benefit of MOG through video content.

Juice Sampling
We sent out crates of juice to bloggers and influencers, as well as teaming up with national radio stations to hand out samples on the street.

VICE - Music Reviews by Plants
We partnered with VICE to leverage their audience by creating 'Music Reviews by Plants'. This was hosted by our scientist, and was featured in their magazine and website. Yannick reviewed new release singles to see what effect they would have on plants.

Results

• The FWA Site of the Day
• 200,000+ Video views on YouTube
• MOG subscriptions have gone up by 66%
• 50,000+ visits to the website
• Our apple grower is keen to continue the experiment

Path2Quit was an integrated multi-platform campaign, communicating online, offline and in-store. It demystified the category and, in effect, caused customers to make a brand choice without even being aware of it.

An above-the-line campaign focussed on steering consumers to the site. A TVC brought the visuals of the site to life, with a ‘live action’ quitter walking along the path and making the choices at the waypoints. Similarly, radio and online advertising helped drive traffic to the website.

Online, Path2Quit took the smoker along a sign-posted path where they answered 6 questions and choose a new direction to walk. At the end of the journey, they received a product recommendation - which was emailed, SMS’d or printed.

The site helped them complete the decision-making process with interactive tools showing the financial and health benefits of quitting, plus the best tips to help them stop.

Results

• 60,199 unique visitors within 15 weeks of launch
• A remarkable 90% of website visitors completed the full 6 question Path2Quit process and received a tailored product recommendation
• AMIA Best Campaign Effectiveness
• Effie Silver Awards
• AFA Effectiveness awards
• GlaxoSmithKline Global Edge Award

The Golden Compass Movie Official Website was a 21-language interactive website. 

The “Meet Your Daemon” features, took users through series of personality questions to determine what their daemon looks like. The results reflect the users’ character and nature. Strong personalities will have strong animals, those more relax would have animals reflects this. After completing the quiz, users have two options. To keep the daemon they’ve been allocated or ask their friends if they agreed with the results. 

We encouraged users to pass their results to their friends to get their input. We enable users to either email or embed a flash daemon quiz into their blog. Their friends were asked to comment via 5-question survey, given them the ability to effect the final form of daemon. After 12 days on display, the daemon will settle into the final form on users’ blog, just as it does Lara’s world at adolescents. Once settled, the daemons can accompany their owners into the real world as avatars on iPods, PSP, desktop and most importantly social networking sites like Myspace. 

Results

• 200,000 Daemons created
• 6 million unique visitors
• Top 10 movie site of all time
• AWARD & ADMA Bronze - Interactive Viral Campaign
• 21 languages website