ABOUT ME

I lead teams that deliver award winning, highly creative interactive projects. Big budgets thrill me. Small budgets make me think around corners. I’m results driven, and for me success is about making killer ideas come to life in ways that surprise, inspire and entertain. 

With over 15+ years of experience managing brand digital transformations, large eCommerce / CMS platform development, data integration, content migration, mobile apps, AR/VR & digital campaigns, my forte expands from managing multi-million dollar accounts with a successful track record of:

• helping brands delivering successful, results-driven programs that increase their consumer engagement & conversion YoY

• managing large cross functional teams across different office locations/timezones

• managing multi agency partners and vendors

• tailoring and implementing processes, project workflow

• managing resources and upkeep team morale

• ensuring account profitability

• sustain long term client partnerships and business relationships

Clients I have managed include Coty OPI, Clairol, The US Navy, United Nations, MasterCard, JP Morgan, Google, Diageo, Related, Qantas, Nissan, Warner Bros, SONY Playstation, P&G and many more.

2022- Movember Non-Fungible Testicles

• Cannes Silver Lion x 1

• Cannes Lion Shortlists x 4

• London International Awards

• Featured in Ad Age, Muse by Clio and Entrepreneur News Network

2018- UN World Humanitarian Day #NotATarget Campaign

• D&AD Awards 2018 Digital Marketing / Use of Social Media

• 4A’s Partner Awards - Media Partnership: Large Agency

• Featured in Adweek, Creativity, PSFK, MediaPost, and MarComm News

2017- Quest to LEGOLAND - A GPS Adventure Game

• Cannes Silver Lion x 3: Brand Experience Mobile, Innovation in Brand Experience, Mobile - App Games

• Cannes Bronze Lion x 2: Mobile - Activation by Location, Digital Craft - Native & Built-in Feature Integration

• Cannes Lion Shortlists x 5: Digital & Mobile Games, Mobile - Data / Insight, Creative Data - Data Technology, Creative Data - Use of Real-time Data, Excellence in Partnership in a Brand Experience

• D&AD Awards 2018 Graphic Design / Digital & Mobile

• Clio Awards Bronze Digital/Mobile Games

• Webby Awards 2018 x 2 - Games Family & Kids, Best Use of GPS or Location Technology

• The FWA of the Day- Mobile App

• Best Interactive on Bestads

2016 - Drink Up Ashanti

• The Webby Awards Honorees 2016 - The best use of interactive video

• Over 620 million impressions

• Over 15 million in earned media

• Celebrities such as Ja Rule, Flo Rida, Dr Oz and many more joined in

• The initiative also convinced NBA superstar to signup with water filteration brand Brita instead of a high paying soda brand

• First Lady of the United States, Michelle Obama took notice

2013 - Made By MOG Campaign

• The FWA Site of the Day

• 200,000+ Video views on YouTube so far

• MOG subscriptions have gone up by 66%

• 50,000+ visits to the website

• Our apple grower is keen to continue the experiment

2010 - Schick Shave-O-Matic iPhone & iPad App

• The FWA Mobile of the Day

• AdFest Cyber Lotus Bronze

• Spike Asia Shortlist

• CNET Top 100 iPhone Apps - Oct, 2010

• 23,208 downloads in 16 weeks

2009 - GSK Nicabate Path 2 Quit Campaign

• AMIA Best Campaign Effectiveness

• Effie Silver Awards

• AFA Effectiveness awards

• GlaxoSmithKline Global Edge Award

• 13% sales increase, triple its sales target

2008 - Colgate MaxWhite Get Noticed Campaign

• Featured in B&T and Ad News - April, 2008

• Full Campaign picked up by Colgate International to develop into multi-language global campaign to run across Europe and South Pacific

2007 - The Golden Compass Movie Official Website

• AWARD & ADMA Bronze - Interactive Viral Campaign

• Rated Top 10 Movie site of all time

• 6 million unique visitors

• 21 languages website

• Develop and sustain long-term client partnerships and business relationships

• Help brands delivering successful, results-driven programs that increase their consumer engagement and sales YoY

• Expert in managing cross functional teams and projects across different office locations/timezones on international scale

• Managing multi-agency partners and vendors relationships

• Implementing company-wide processes and/or tailoring processes to project and client requirements

• Extensive technical understanding of emerging & web development technology

• Strong leadership / team management skills

• Excellent relationship and contract management with new and existing vendors

• Outstanding organizational, written and verbal communication skills

• Outstanding problem solving skills

• Meticulous attention to detail

• Results driven

• 15 years of agency experiences

Freelance / Contract, USA, Dec 2022 – present     

Executive Producer Digital / Program Director

Vendor Management, Design Program Management, Cross-functional Team Leadership, Digital Project/Program Management, Agile & Waterfall Methodologies, E-commerce, Web3 projects

MRM NY, USA, Dec 2021 – Oct 2022     

Executive Producer Digital (contract)

Clients: Mastercard, Movember, Lenovo, Cigna

Achievements:

• Cannes Silver Lion x 1, Cannes Lion Shortlists x 4, London International Awards for Movember Non-Fungible Testicles project

PURR Skincare, USA, June 2020 – present     

Founder

Achievements: Create and build an organic skincare brand from scratch, from formulation to brand design and

packaging. A brand that is intentional & authentic.

MediaMonks LA, USA, June 2018 – present     

Program Director

Clients: Coty OPI, Clairol

Achievements:

• Increase +61% overall CR, particularly strong with +74% on mobile, +68% on desktop, and +41% on tablet

• Global Brand Digital Transformation

• Education Platform

• Website Localization x 5 languages

• Optimize eCommerce performance

• Implementing Agile methodology and team restructuring

VML NY, USA, Nov 2014 – June 2018     

Senior Program Manager

Clients: United Nations, MasterCard, JP Morgan, Legoland (Merlin Entertainment), Shiseido, NBA, Partnership for a Healthier America (The Whitehouse Initiative), Chevron

Achievements:

• 5 Cannes Lions for Quest to Legoland mobile app

• UN World Humanitarian Day Global campaign featured in Adweek, Creativity, PSFK, MediaPost, and MarComm News

• The Webby Awards Honorees 2016 - The best use of interactive video for Drink Up Ashanti Campaign

Iris-Worldwide, Australia (Contract), Mar 2014 – June 2014     

Senior Digital Producer

Clients: Vivid Sydney, Destination New South Wales

Achievements: Manage new business, mobile Apps, Responsive design, CMS (Drupal)

Profero Sydney, Australia (Contract), July 2013 – Feb 2014      

Senior Project Manager                 

Clients: Woolmark, Meirno, Johnsons & Johnsons, Randstad, Flashback Entertainment

Achievements: Manage new business, large-scale rebranding, Responsive design, CMS (Episerver)

Droga 5 Sydney, Australia, Aug 2011 – May 2013    

Senior Digital Producer                  

Clients: Qantas, Woolworths, Telstra Business, Telstra Entertainment, Kraft (Boost, Belvita, Pascal Chocolate, Cherry Ripe), CUB (VB, Vic Pal Larger, Casscade, Crown Larger), OLPC, AdSchool

Achievements:

• The FWA Site of The Day for Made by MOG Campaign

• Manage, scope and resource for new businesses, including Qantas, Woolworths and Kraft

Arnold Furnace & Previous Next (Freelance), Feb 2011 – July 2011

Senior Digital Project Manager

Clients: Warner Brothers Australia, Huawei, P&G (Olay Pro-X), Servcorp

Goodby, Silverstein & Partners, USA, April 2010 – Feb 2011

Senior Interactive Producer

Clients: Commonwealth Bank of Australia

Achievements: Manage production across 3 cities and 2 continents, San Francisco, LA and Sydney Australia

JWT Sydney, Australia (Contract), Feb 2010 – April 2010

Senior Digital Producer

Clients: HSBC, Schick, Nestle, Johnsons & Johnsons

Achievements: 2010 – Shaveomatic iPhone & iPad App

• 23,208 downloads in 16 weeks

• The FWA Mobile App of the Day

• CNET Top 100 iPhone Apps - Oct, 2010

• Spike Asia Shortlist

• AdFest Cyber Lotus Bronze

The Furnace, Sydney, Australia (Contract), June 2009 – Feb 2010

Senior Digital Producer

Clients: Olympus, GSK Nicabate, Crust Pizza, P&G Duracell, Peugeot, Domain

Achievements: 2009 – GSK Nicabate “Path 2 Quit” Campaign

• AMIA Best Campaign Effectiveness

• Effie Silver Awards

• AFA Effectiveness awards

• GlaxoSmithKline Global Edge Award

Amnesia Razorfish, Sydney, Australia, Aug 2008 – May 2009

Senior Digital Producer                  

Clients: Diageo (Johnnie Walker, Smirnoff, Baileys, and Slate), Ninemsn, Microsoft, Pepsi, True Local

Whybin TBWA \ Tequila Digital, Sydney, Australia, Jan 2007- Jul 2008

Digital Producer

Clients: St.George Bank, Nissan, New Line Cinema, Palmolive, Playstation Colgate, Goodman Fielder

Achievements:

2008 - Colgate MaxWhite Profile Maximiser brand / viral campaign 

• Featured in B&T and Ad News - April, 2008

• Full Campaign picked up by Colgate International to develop into multi-language global campaign to run across Europe and South Pacific

2007 - Golden Compass Movie Official Website

• AWARD & ADMA Bronze - Interactive Viral Campaign

• Rated Top 10 Movie site of all time

• 6 million unique visitors

• 21 languages website

Moose Toys Enterprise, Australia, Jan 2005 –June 2006

Studio Manager

Clients: Vivid UK, GP Europe, Top Toys, Walmart US, Kem Scandinavia, Epee

Achievements:

• Successfully implemented the first efficient production processes

• Honoured with greater responsibility of managing Product Design department

• Managing 15 creative personnel and 15 to 30 projects at any given time

Ogilvy & Mather Advertising, Taiwan, Jan 2003 – Aug 2004

Broadcast Producer

Clients: Unilever (Dove), Nike, DHL, eBay, Far East Tone Telecommunications, Music.com

Various film production companies, Taiwan, Jan 1999 – Dec 2002

Line Producer

Companies: Soil Films, Rock Records, GE, TTV, Tree Production, Euphoria Production

Clients: Sony Ericsson, Yahoo Taiwan, McDonald, Philips Taiwan, Seiko shaver, Wyeth baby milk

"Cynthia is a pocket-rocket-turbo-producer. She's like Hannibal from the A-Team except she doesn't smoke cigars." Russ Tucker, National Digital Creative Director at Whybin TBWA Digital Arts Network, Australia

"Cynthia has the rare ability to deliver quality work on time and within budget while remaining one of the most popular characters around the office, regardless of department. I'd be very happy to work with her again!" Andrew Fergusson, Creative Director at Droga5, Australia

"Cynthia and I worked together on a complex data visualization project. She is well organized and kept all the moving part in order. The final result was amazing. I highly recommend her. And guess what? She’s a really nice person too." Mike Mazza, CD/Writer/Art Director at Goodby, Silverstein & Partners, San Francisco, USA

"Cynthia is one of the hardest working producers I've worked with. She is super diligent, reliable, accountable and is one of those professionals who does all they can to ensures jobs are completed on time. All the qualities you would expect from a first-rate producer." Nat Ma, Director of Digital Marketing at Burberry, New York, USA

"Cynthia is awesome, full of life and always keeping the team happy. As a Producer she was very thorough and knew how to deliver the best product in the market. A real asset to any team that's flat-out every day and needs motivation to keep the momentum..." Tim Knight, Group Head of Digital at True Alliance, Australia

"If you are looking for a digital producer with a true dedication to detail, who gets the best out of her production team, and gets a project out fully tested and on time and on budget, Cynthia is your woman. She's also a heap of fun and will have even your hardest account folks eating out of the palm of her hand. No bull here: Cynthia is the real deal." Amanda Wise, Lead UX Consultant at ThoughtWorks, Australia

Feb 2014       UX Fundamentals, General Assembly

Jan 2014       Lean UX Bootstrap Cycle workshop, General Assembly

Dec 2002       Post Graduate Diploma in Marketing Communications, University of Canberra, Australia

Sept 1998      Certificate of Achievement in Freelance Journalism, Victorian Adult Education, Australia

July 1998      Certificate in Multimedia, The Computer Graphic School, Australia

Aug 1997       Advanced Certificate in Desktop Publishing, The Computer Graphic School, Australia

April 1997     Bachelor of Arts in Photography, Royal Melbourne Institute of Technology University