UN #NotATarget Campaign for the World Humanitarian Day launched on Aug 18 with NYC's Times Square event with 2 giant digital OOH billboards onsite, and spanned across TV, digital OOH, Facebook Live filter, social and PR in 16 markets globally and with participation from U.N. agencies and partner NGOs. It was also featured in Adweek, Creativity, PSFK, MediaPost, and MarComm News. 

The Film/TV

We partnered up with various UNOCHA, Getty Image photographers and Frame Store Production, used real-life images synthesized with motion design of dusts, debris and various SFX to bring these horrific experiences of those civilians in the conflict areas to life.

Facebook #NotATarget Live filter 

We partnered up with Jam3 and Facebook, using recently-launched Facebook Camera Effect studio to create #NotATarget interactive teleprompter filter that contains 10 real life stories of civilians in the conflict area.

The concept is paping into millennials' fascination with the latest technology in social media. Through the use of Facebook Live filter, it allows users to lend their voice to civilians affected by the war, and share their stories with the world and raise awareness. 

Digital OOH

We partnered up with Clear Channels and launched digital OOH across 16 markets globally in 6 different languages. Countries participated included USA, Canada, UK, Spain, France, Switzerland, Netherland, Finland, Norway,Mexico, Peru, Chile, Brazil and more...