The Golden Compass Movie Official Website was a 21-language interactive website. 

The “Meet Your Daemon” features, took users through series of personality questions to determine what their daemon looks like. The results reflect the users’ character and nature. Strong personalities will have strong animals, those more relax would have animals reflects this. After completing the quiz, users have two options. To keep the daemon they’ve been allocated or ask their friends if they agreed with the results. 

We encouraged users to pass their results to their friends to get their input. We enable users to either email or embed a flash daemon quiz into their blog. Their friends were asked to comment via 5-question survey, given them the ability to effect the final form of daemon. After 12 days on display, the daemon will settle into the final form on users’ blog, just as it does Lara’s world at adolescents. Once settled, the daemons can accompany their owners into the real world as avatars on iPods, PSP, desktop and most importantly social networking sites like Myspace. 

Results

• 200,000 Daemons created
• 6 million unique visitors
• Top 10 movie site of all time
• AWARD & ADMA Bronze - Interactive Viral Campaign
• 21 languages website